Marco de Comunicación, Spain’s most highly rated and award-winning PR agency, has won an IPRA Golden World Award For Excellence in the NGO category thanks to its communication actions carried out for the World Water Council during World Water Day 2017. The award obtained by the agency qualifies it for the Grand Prix, the highest IPRA Award, which will be announced in Barcelona on 19 October and in which the 80 winners of the Golden World Award For Excellence 2018 will participate.
The campaign conducted for the World Water Council (WWC) has won the Golden World Award for managing media relations at an international level on the occasion of World Water Day. MdC made a call to action under the slogan “Without water there is no life”, for governments to allocate part of their budgets to increasing water security. The communication plan included press releases, infographics and video, supported by interviews, testimonies and intensive data analysis. MdC generated 1,500 news items worldwide, reaching a total audience of more than one billion, positioning the WWC as the leading voice on water issues.
Marco de Comunicación is the only Spanish agency awarded in the IPRA Golden World Awards, together with Llorente and Cuenca, for its “Feel the Colour” campaign for Coca-Cola.
“We are proud to receive this prestigious award that rewards the best PR campaigns worldwide, and which also rewards our clients’ trust in our ability to develop 360 campaigns worldwide thanks to our growing international division,” said Didier Lagae, CEO and founder of Marco de Comunicación.