Marco de Comunicación, Spain’s best rated and most awarded PR agency, has once again been recognised at the Mercury Excellence Awards, winning a total of eleven awards in its 2017/2018 edition. With these latest accolades, the agency has now won a total of 52 Mercury Awards since its foundation more than 15 years ago.
The categories in which Marco de Comunicación has been recognised this year include: a gold for the World Water Council’s World Water Day campaign in the “Video-Public Awareness Campaign” category; five silver, including an award for the COP22 campaign in the “Corporate: Green/Environmental Practices” category; another award for the World Water Council in the “Non-Profit/Public Affairs” category; and three more for the #Camitis campaign carried out for Conforama in the categories “Marketing: Home Furnishing”, “Marketing: Product Awareness” and “Special Events: Bedroom Furniture”. On top of this, the agency won three bronze awards including one for the COP22 in “Corporate: Green Focus Event” and two for Conforama’s #Camitis campaign in the “Publicity: Brand Awareness” and “Publicity: Social Media Influencers” categories. And finally, the agency won two honours, one for the COP22 in the “Non Profit/Public Affairs” category and one for Camitis in “Social Media Consumer Awareness”.
MARCO de Comunicación’s winning campaign for its work for the World Water Council (WWC) on the occasion of World Water Day was an emotional call to action to governments and international institutions to raise awareness of the urgency of increasing water security. Extensive research and expert support resulted in powerful storytelling, summarised by the concept of “Without water there is no life” and complemented by press releases, infographics and a video along with interviews and testimonies. With this material, the agency generated 1,500 news items around the world, reaching an audience of more than one billion and strongly positioning the WWC as the authoritative voice on water issues. The WWC’s World Water Day-related coverage was six times greater than that of all other related organisations combined, including the UN, UNICEF, SIWI and the WEF, and also received 500,000 social media views.
For COP22, MdC managed the international media relations of the Steering Committee of the 22nd Conference of the Parties to the UN Framework Convention on Climate Change, which took place from 7-18 November in Marrakech. The six-month campaign, Fighting Against Climate Change, included 28 press conferences, 76 press releases, hundreds of interviews, numerous press trips to countries such as the United States, France and Morocco, as well as on-site support during the two-week event, which was attended by 20,000 political leaders, business leaders, NGOs and more than 1,500 journalists from around the world. The campaign resulted in extensive media coverage, with 44,000 stories generated globally highlighting the key messages of the UN and COP22.
In the case of Conforama, Marco de Comunicación developed a campaign for the entire Iberian Peninsula with the concept #Camitis, through two actions in Madrid and Lisbon and a prior media study on the importance of rest. The 360º action had the support of renowned sleep associations, Spanish and Portuguese experts and somnologists, and gathered more than 200 people, achieving 150 appearances in the media under the title “the largest bed in Spain and Portugal”.
“Once again this year, Marco de Comunicación stands out among the other agencies in one of the main events in the field of public relations that are the Mercury Excellence Awards. These awards and the international recognition they bring are the answer to the work capacity of all our departments and the trust of our clients”, says Didier Lagae, CEO and founder of Marco de Comunicación.