MARCO, winner for Southern Europe of the communication agency of the year award at the SABRE Awards and leader in brand management, positioning and reputation, has been chosen by AdopteUnMec to boost its reputation in three new markets; in Spain with AdoptaUnTío, in Colombia with AdoptaUnMan, and in Brazil with AdoteUmCara.
The dating app is based on a somewhat unconventional premise that prioritises the female perspective and puts women in control by giving them the power to decide which men can contact them. This philosophy has already drawn in more than 27 million people worldwide, and the brand continues to establish itself in Europe and America as an important alternative way to find a partner.
AdoptaUnTío has chosen MARCO to help them create and implement strategies for current and future projects that will help to increase the brand’s visibility in key target markets through both media relations actions and influencer campaigns. In this way, it will help to consolidate the brand’s position as a leading player in the online dating sector.
The agency led the media relations for their “Send a love letter into space” campaign. As part of this one of a kind project, a thousand love letters will be sent into space in a rocket that will orbit the earth for 6 months before being delivered to their recipients.
“Offering our expertise to such a pioneering and ground-breaking brand in the online dating sector is a key way for MARCO to continue to strengthen its offer of multi-market services. AdoptaUnTío will become an important part of our portfolio of multi-market clients who we will help to develop digital strategies, manage influencer campaigns and implement media relations activities both in Europe and Latin America as part of the brand’s expansion into Spain, Colombia and Brazil,” says Didier Lagae, Founder and CEO of MARCO.
Laura Solé, Marketing Manager of AdoptaUnTío, also adds: “For us, it is particularly important that we boost our presence in these strategic markets. Having the support of MARCO, an internationally recognised agency that already has extensive and successful experience in the sector, will be really important in increasing the profile of our brand.”
MARCO will offer AdoptaUnTío its expert consultancy and press office services since the agency has both a solid background in leading communication campaigns for clients in the online dating sector and a strong international positioning, with 11 offices across 4 continents.