MARCO, an award-winning global communications and public relations agency with 11 offices on four continents, will once again be the consultancy of choice for championing the communication strategy of IWG, the leader in flexible workspaces, in both the French and Spanish markets. After the excellent results achieved by its main firms Regus and Spaces in Spain, IWG has renewed its faith in MARCO by extending its services to the French market as well. The new strategy will focus on media relations and the development of IWG’s storytelling linked to the future of workspaces.
IWG has the world’s largest network of co-working spaces with 3,500 centres in 120 countries and 1,100 cities around the world. With over 30 years of experience in the flexible office sector, IWG has created five international brands – Regus, Spaces, Signature by Regus, HQ and No18 – to offer an unrivalled range of options for companies to choose the premises best suited to their needs. The strategy designed by MARCO includes the expansion of IWG’s innovative franchise model, as well as communication and PR for these brands.
Flexible working is no longer a trend but a reality, driven forward by the pandemic situation and the digitisation of work. Both companies and workers today are aware of the waste of time and resources involved in long commuting times. Today’s reality calls for a hybrid model of being able to work from home, from the office or from your nearest flexible workspace. In this way, IWG is present in the main cities of France and Spain to ensure that employees can work closer to their homes, thus improving their work-life balance.
Simon Condon, Global Head of Communications at IWG, said: “We are seeing exponential growth in the flexible office centre segment as a result of the changing habits brought about by the pandemic. IWG is delighted to be working with an agency like MARCO to help us implement our communications strategy in two of our key markets to promote the great benefits of flexible working.”
“We are proud that IWG has once again trusted MARCO for the French market. This is a decisive moment for the workspace sector and, thanks to the expertise and know-how acquired from years of collaboration with IWG, we face this challenge with high hopes,” says Didier Lagae, Founder and CEO of MARCO.