MARCO will be responsible for designing the communication strategy, managing media and stakeholder relations, and selecting brand ambassadors for the RELX company in Spain. The company, dedicated to the research and development of electronic cigarettes, is experiencing strong global growth thanks to its commitment to technological innovation, design, safety, and the quality of its products for adult smokers.
RELX launched in Spain in November 2019 with its RELX Classic model and a variety of flavours with and without nicotine, and will launch its second generation models after the summer. For this launch, MARCO will develop a communication strategy at national and local levels, based on press office services and stakeholder relationship management, among other actions.
The company, founded in 2018, is Asia’s leading brand of electronic cigarettes, which they produce at their R&D centre in Shenzhen, China. Its investors include some of the world’s leading venture capital firms, such as Source Code Capital, IDG Capital and Sequoia Capital.
“After the successful launch of JUUL, we are pleased to return to work in the sector with the RELX team and to be part of the firm’s launch in Spain. The vape market is expanding and smokers are demanding increasingly innovative, safe and quality alternatives. MARCO will bring to RELX all its experience in the sector, and in helping to launch products in which technology and lifestyle are essential. We want the strategy, outlined together with RELX, to help smokers quit smoking tobacco and opt for less harmful options”, states Estefanía Rodríguez, MARCO Division Head.
For her part, Mónica Andrade, Marketing Manager of RELX Spain, highlights that “RELX arrives in Spain to revolutionise the electronic cigarette market with an innovative, safe and quality product. Since the company was created a little over two years ago, we have not stopped growing and our goal is to validate this success in our country. MARCO was a simple choice, due to its reputation and experience, which will surely allow us to achieve the ambitious goals that we have set ourselves for the coming years”.