The #ModoCasaON (#HomeModeON) campaign for Conforama and the Veggie Revolution 2019 campaign for Lidl rank among the top 5 in their respective categories. Both campaigns have been carried out by MARCO, the most award-winning and best-rated agency, and have the chance of winning a 2019 Golden European Excellence Award. The awards ceremony will take place in Lisbon on Friday 29 November.
The #HomeModeON campaign for Conforama, the second largest home furniture store in Europe, is in the running for the best campaign in Spain and Portugal. The action consisted of a 360º strategy deployed in Spain and Portugal, whose main event focused on a flagship installation, called “Home Mode On by Conforama”. The facility was located in the centre of Madrid and was designed with the help of the renowned designer and decorator, Raúl Martins, attracting a large number of journalists and Influencers. The strategy, which was created and coordinated through MARCO’s own offices in Madrid and Lisbon, was a great success in both countries, with more than 200 news pieces and articles on social media and a reach of more than 20 million viewers.
This same campaign has been awarded this year with a Gold in the Global Mercury Excellence Awards, in the category “Promotion/Marketing: Home Furnishing”, as well as with a Bronze Stevie Award in the category “Communications or PR Campaign of the Year – Marketing – Consumer Products”. David Almeida, Managing Director of Conforama Iberia states that “it is a privilege and an honour for Conforama to be a finalist in the European Excellence Awards 2019 with our #HomeModeON campaign. Recently, we obtained a Stevie Award with this same campaign and recognitions like these push us to continue betting on the innovation, creativity, dedication and effort that are part of Conforama’s DNA“.
The Veggie Revolution 2019 campaign, created and implemented for the German supermarket chain Lidl, consisted of two product launch events in response to the growing demand for vegetarian and vegan products in Spain. On the one hand, the first vegetable yoghurts were presented and on the other hand, the first tortilla without eggs, suitable for vegans. The strategy proposed by MARCO focused on the organisation of two media presentations in which data was presented from the first veggie study carried out in Spain, as well as a study on trends in the sector in Spain, followed by cooking shows with tastings given by a famous Spanish chef and television presenter. Both events also included the advice of a medical specialist in nutrition, as well as the presence of important personalities from nutrition companies. The action was a great success, with more than 170 articles in the media, appearances on television and a great impact on social media.
Arantxa Conde, Head of Public Relations at Lidl Spain stated: “It is a source of pride that our work in bringing Lidl’s value proposition to consumers through the media is recognised with this selection. Collaborating with MARCO for a campaign as important for Lidl as this one has been a satisfaction for me and a guarantee of professionalism and dedication both to the goal as to every detail and opportunity throughout the process”.
MARCO founder and CEO Didier Lagae added: “We are very proud to defend the Spanish colours, being one of only 3 Spanish agencies to have campaigns in the finals”.