INTERNAL COMMUNICATION KEY FOR BRANDS DURING CONFINEMENT
INTERNAL COMMUNICATION KEY FOR BRANDS DURING CONFINEMENT

MARCO, the international communications agency based in Spain, continues its programme of sectorial webinars to analyse the challenges facing communication in the era of COVID-19. In its latest edition, focused on internal communication and moderated by Noelia Cruzado, MARCO’s Managing Director, representatives from AENA, AXA Seguros, Danone, Iberdrola and Telefónica discussed the present and future... » read more

PUBLIC ENCOURAGEMENT OF TECHNOLOGICAL INNOVATION IS THE KEY TO COMPETITION IN THE SPANISH PRIVATE SECTOR
PUBLIC ENCOURAGEMENT OF TECHNOLOGICAL INNOVATION IS THE KEY TO COMPETITION IN THE SPANISH PRIVATE SECTOR

The communication agency MARCO hosted its fourth thematic webinar on COVID-19 and communication trends. This time, the webinar, titled Technology and AI adapted to communication and brand experience, brought together speakers from SHARE NOW, Washrocks, Teamviewer, Kaiserwetter, SUSE, and serial entrepreneur Jorge Mata. The session discussed the impact of the pandemic on the consumer’s relationship... » read more

THE ENERGY SECTOR IS BETTING ON THE EUROPEAN GREEN PACT FOR A WAY OUT OF THE CRISIS
THE ENERGY SECTOR IS BETTING ON THE EUROPEAN GREEN PACT FOR A WAY OUT OF THE CRISIS

The communication agency MARCO continues its programme of sectoral webinars to analyse communication challenges in the COVID-19 era. Here, under the title New Sustainable Societies post-COVID-19: Renewables and Innovation, representatives from Naturgy, Ferrovial, Kaiserwetter, The Climate Reality Project Europe, ALDRO Energía and APPA Renovables discussed the impact of the pandemic on the energy sector and... » read more

LA CRISIS PROVOCA UN “SALTO DE 10 AÑOS” EN LA APLICACIÓN DE LOS COMPROMISOS AMBIENTALES, SEGÚN EXPERTOS
LA CRISIS PROVOCA UN “SALTO DE 10 AÑOS” EN LA APLICACIÓN DE LOS COMPROMISOS AMBIENTALES, SEGÚN EXPERTOS

La crisis del coronavirus ha supuesto “un salto de 10 años” en la aplicación de los compromisos medioambientales de la comunidad internacional en unos meses en los que el 65 por ciento de los españoles se ha concienciado sobre la incidencia del cambio climático en la pandemia, según una análisis realizado por expertos del sector... » read more

E-COMMERCE AND COMMUNICATION OF BRAND VALUES ARE THE KEYS TO FUTURE RETAIL DEVELOPMENT
E-COMMERCE AND COMMUNICATION OF BRAND VALUES ARE THE KEYS TO FUTURE RETAIL DEVELOPMENT

MARCO, the international communications agency based in Spain, continues its programme of sectorial webinars to analyse the challenges facing communication in the era of COVID-19. In its latest edition, focused on the retail sector and moderated by Diana Vall, Managing Director of MARCO, representatives of Idealo, Conforama and DIA discussed the present situation and future... » read more

CIRCULAR AND SUSTAINABLE TOURISM WILL BE KEY TO FACING THE CHALLENGES OF THE FUTURE AND THE GREEN DEAL
CIRCULAR AND SUSTAINABLE TOURISM WILL BE KEY TO FACING THE CHALLENGES OF THE FUTURE AND THE GREEN DEAL

The Climate Reality Project Europe Spanish Team presented the Decalogue for a Green Future for Spain to professionals in the tourism sector. The expert panel was formed of Lourdes Ripoll, Vice President of CSR of Meliá Hotels International, Meliá; Brigitte Hidalgo, Director of Operations of Weekendesk, and Cristina Moreno, Head of Public Affairs and Communication... » read more